Having a professional web hosting solution is crucial for a robust online presence.

Benefits of Professional Web Hosting

Whether you are just starting your business and creating your website or if you have years of experience, at some point, you will need to make choices about web hosting.


What is Website Hosting?

Web hosting is vital for your site. Visitors to your website would not be able to access any of your information if you did not employ a web hosting service.

To use a web hosting service, you rent a space on a web server and store your files there. The web host secures your files and then technologically bridges the gap between your site’s files and someone visiting your site. After your domain name is entered, the hosting server sends the files that make up your website to the visitor. Because of web hosting, the world can access your website.


What Are the Types of Web Hosting?

There are multiple types of web hosting. Each has its own advantages and disadvantages, and is suitable for different types of businesses. The most common types are:


Shared Hosting

Shared hosting allows you to minimise costs by having other websites use the same server. With multiple sites splitting the cost, shared hosting is an attractive option.

Best For: Shared hosting is geared towards beginners and basic sites. If you are new or do not have a considerable number of visitors (under 20,000 monthly), this could be the most cost-effective option.

Pros of Shared Hosting

  • You do not need excellent technical skills
  • The most reasonably priced option
  • Ideal for small sites and new businesses

Cons of Shared Hosting

  • Not a scalable option
  • Usage spikes on other sites can slow yours
  • No control over any performance issues
  • Potential for slower response and upload times


Cloud Hosting

Cloud hosting works by providing you with several remote servers. If a single server has a problem, the others can maintain the service without interruption or downtime.

Best For: Using cloud-based hosting could be for you if you are a medium to large business or have more than 50,000 monthly views. You could also benefit from cloud hosting if you have very unpredictable traffic.

Pros of Cloud Hosting

  • Very scalable service
  • High security
  • You will not spend money on unused resources or jeopardise your credibility by using a service that is not sufficient for your website needs

Cons of Cloud Hosting

  • Your monthly rate can change with the traffic to your site
  • Not fully customisable


Dedicated Hosting

A dedicated hosting service is widely considered the best hosting option and with good reason. The server you use is yours; no sharing, and no limits to customisation. Additionally, you can expect a lightning-fast response and loading times. However, the flip side is that dedicated hosting is the most expensive option.

Best For: Large enterprises that typically get over 100,000 visitors each month.

Pros of Dedicated Hosting

  • Optimal performance
  • High security
  • Full control

Cons of Dedicated Hosting

  • You are responsible for monitoring, installing updates, and maintaining
  • The costliest hosting service
  • You need technical knowledge


VPS Hosting

The Virtual Private Server (VPS) works by splitting the primary server into many virtual servers. You can access more resources and customisation with VPS hosting than with shared hosting. However, you are still sharing a server but with fewer other sites.

Best For: Small to medium-sized businesses, users with large files, and companies who need more than a typical shared hosting service can offer.

Pros of VPS Hosting

  • Fast loading speeds and higher uptimes
  • Resources of a dedicated server with a lower cost
  • You can customise when using VPS hosting

Cons of VPS Hosting

  • Still sharing the main server with other sites
  • A challenging set-up
  • Limits on what you can control


WordPress Hosting

If WordPress is your content management system, using their hosting service can be an excellent option. There are two different kinds of WordPress hosting services, shared and managed to host. The WP shared service works like the conventional shared services, and the managed service adds features like enhanced security, faster loading time, and server caching.

Best For: WordPress users who want optimisation for their WP site.

Pros of WordPress Hosting

  • Added security designed especially for WP sites
  • WordPress pre-installed or one-click installation
  • Optimised for WP

Cons of WordPress Hosting

  • Sharing WP resources with other users
  • Reduced flexibility and control
  • Updates are not always smooth

Hiring a web hosting company will make things more efficient by delegating the job to professionals.


The Seven Top Benefits of Professional Web Hosting for Your Business

Using a quality hosting service is paramount for your business in 2023. The advantages include:


1. High Uptime

While most everyone is familiar with the term ‘downtime,’ the term ‘uptime’ is not heard as often unless you are looking at specifics about web hosting. Uptime refers to the amount of time your website is online. It is standard to have a clause in the contract saying your site will experience 99.9 per cent of uptime.

Before signing on with a service, check their claims about uptime against reviews to see if they can back up their promises. Some hosting services are so confident in their ability that they will offer to pay you for any amount of downtime that exceeds their limit.


2. Low Long-Term Costs

Some business owners will say that professional hosting services are expensive. However, many do not consider the limitations associated with free hosting. The monitoring, support, updating, and set-up that are included with a paid web hosting plan will be paid for out of your pocket.

Additionally, with a free hosting service, you will likely experience limits on bandwidth which can negatively impact your site. In the long run, you will save money and increase your site’s reliability by working with a professional service.


3. Enhanced Security

Website security is increasingly vital. Attacks and data breaches are far too common for anyone to take securing their website lightly. Your security begins with your web hosting service. A good service will have multiple layers of protection in place. These should protect your data from attacks from the outside as well as other sites that share the server with you. Your service should also have regular website backups.


4. Branded Email Address

Here is a benefit that surprises some people because they have not spent much time considering their email addresses. However, companies with their own branded email address are viewed as legitimate as opposed to others who reach out to customers with an @Gmail address.

You will also likely have access to numerous email management tools so you can monitor your mail and set up automatic forwarding and responses.


5. Excellent Tech Support

While working with a professional web hosting service usually reduces the number of glitches and outages, having access to technical support when the unexpected happens is an immeasurable benefit.

Keeping your website online and functioning smoothly is essential, and 24/7 tech support will make that possible.


6. Improved Site Performance

There is no way to over-emphasise the essential nature of your website’s performance. It is a crucial component of your company’s success and is often not monitored correctly.

You could create volumes with statistics from studies of consumer behaviour and opinions on various aspects of site performance. For example:

  • 70% of consumers say page performance impacts their willingness to make a purchase
  • 59% of consumers leave a page after six seconds or less
  • 79% of eCommerce users dissatisfied with how a site performs will leave it forever.

Because you are racing the clock trying to keep your customers happy, you want every possible advantage. Professional hosting can provide the nearly instantaneous response time that consumers demand.

Related Article: Why is Responsive Website Design Still Relevant in 2022?


7. High Search Engine Results Page Ranking

The benefits of professional web hosting can help your website rank on the Search Engine Results Page (SERP). This sort of website makes Google happy, which results in a boost on the results page. Having an optimised site that offers an excellent user experience does more than make your site visitors happy.

It is not news to hear that most searches go to the top results, so giving yourself this advantage is the wise choice to make.

Having a web-hosted website is one of the must-haves for businesses in the modern-day.


Trust a Local Company

Deciding on the best type of web hosting and which service to work with can be a challenge. With so much at stake, working with a company of experienced professionals who have a proven track record is a must.

At Origin Digital, our services are second-to-none, and we can offer solutions that meet your needs. Feel free to contact us so we can discuss the difference web hosting with Origin Digital will make for your business and your bottom line.

Adam Fitzgerald
After graduating Computer Science at Curtin University, Adam established a development company focused on bespoke web and mobile applications, before moving into business intelligence, data analytics, technical consulting and architecture solutions to companies like Rio Tinto & Chevron. Learn more about Adam