A Comprehensive Guide to YouTube Ads
YouTube is an incredible platform, but many people, including some marketers, take it for granted. According to the latest reports, YouTube is home to over 2.6 billion global users monthly.
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Does Your Business Need a Mobile App?
The effect of technology on nearly everyone’s life is undeniable. Tech’s ever-evolving nature made this possible and will continue to direct us into the future. Because no sector is left unimpacted, businesses must take every measure to ensure competitiveness in a massive mobile marketplace.
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Benefits of Professional Web Hosting
Whether you are just starting your business and creating your website or if you have years of experience, at some point, you will need to make choices about web hosting.
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Digital Marketing vs Digital Selling: Which Will Win You More Sales?
For several business decision-makers, digital marketing is an expense rather than an investment. It’s a belief that needs to be dispelled once and for all. That’s because many decision-makers tend to reduce their marketing budgets to give way to other business activities in hopes of increasing sales. But the truth is that digital sales and…
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Why Your Social Media Marketing Campaigns are Not Working
Digital or online marketing covers various areas, including SEO and blog writing. As you build your digital marketing strategy, you will learn to optimise through numerous online channels. Many digital marketers focus the most on search engines and their websites. In this day and age, though, it’s a huge mistake to neglect social media platforms.…
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The Different Ad Formats and Ad Types You Can Explore With Facebook
Did you know that almost two-thirds of all American adults have a Facebook account? This is the perfect platform if you’re looking to reach people who may not ordinarily visit your website but are nonetheless interested in what you have to offer.
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SEO vs Google Ads: Which is a Better Fit for Your Business?
Digital marketing involves numerous activities, but all have one goal – to gain more traffic and leads for the business. You probably have familiarised yourself with a few online marketing strategies, including SEO and Google Ads.
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Why is Responsive Website Design Still Relevant in 2022?
About two billion people browse the web using their smartphones. That’s more than half of the world’s Internet users. This is why a mobile-friendly website is necessary. If that’s not enough to convince you, how about the fact that 58% of purchases take place on mobile devices? The web has indeed evolved as it is…
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5 SEO and Digital Marketing Trends to Master in 2022
There are always new and sometimes unexpected trends in the Search Engine Optimisation and Digital world every year. These changes often have a massive impact on the future of marketing. 2021 was indeed a tumultuous year, yet there’s always something to look forward to in the digital marketing trends in 2022. So, without further ado,…
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What is Retargeting and Why It’s Essential for Your Brand
It’s estimated that 96% of people go to a website when they are not ready to make a purchase. Out of that number, only 2% convert from first time visitor to a buyer. That is a low conversion rate, and surely, you want more than that for your business. So how do you make these…
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